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Sponsorship - A Powerful Marketing Tool

Sponsorship has been proven to deliver long-term commercial value. This course is designed to suit practitioners at any career stage who would like to learn or refresh their knowledge of sponsorship.

This event is brought to you courtesy of Core Learning

Event Details

24 January 2019
16 Sir John Rogerson's Quay Dublin 2, Ireland
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More Information

On this course, you will see best-in-class examples of sponsorship strategies and discover how multiple business objectives can be achieved via this powerful medium. Delivered by real sponsorship experts with real experience in; enhancing brand equity, establishing consumer engagement and delivering on the bottom line. Our experts also work with rights holders to enhance their rights and asset capabilities and package sponsorship opportunities.

Who should attend the course?

Sponsorship practitioners at any career stage who would like to learn or refresh their knowledge of sponsorship.

After the course you will be able to

Understand how sponsorship can enhance the marketing mix
Understand the sponsorship market place
Understand the importance of sound insight and robust strategy for leveraging assets
Evaluate sponsorship

Course Content

Why sponsorship? A background
Stakeholders in sponsorship: win, win, win
The role of the rights holder
The role of the agency
Sponsorship guidelines: polices and guidelines for your organisation
Property selection and negotiation
Developing sponsorship strategy
Leveraging sponsorship rights and assets
The importance of measurement
Rules and regulations
Overview of media sponsorship
Future trends


All levels welcome: practitioners starting a career in sponsorship to those looking for a refresher course

Why Core Learning

Core Sponsorship creates real and measurable value from sponsorship for rights holders and sponsors every day. They do this across all genres of sponsorship; in the past 12 months, they have advised clients with regards to sports, entertainment, arts, naming rights, B2B and media sponsorships.