Home Events De-Mystifying Media Buying course 20th March

De-Mystifying Media Buying course 20th March

This three hour course is designed for advertisers, big and small, who want to get the most ROI from their media buying investment. Delivered by experts from Ireland's largest and most awarded marketing communications group, Core Media.

This event is brought to you courtesy of Core Learning

Event Details

Dates
20 March 2019
Venue
Core Media Headquarters, 16 Sir John Rogerson's Quay, Dublin 2
Contact Name
Aine Dilleen
Contact Phone
01 6496401

More Information

The course designed to show the steps to take to achieve great media buying performance which can give a brand a competitive edge.
 

Who should attend the course?
Marketing managers and brand managers who want to ensure that they are gaining the maximum value from their media buying investments.

What the course will deliver
This course is designed for advertisers, big and small, who want to get the most ROI from their media buying investment. You’ll leave with 10 practical ideas you can use.


Course overview
You’ll learn about how media buying objectives and strategies differ by advertiser, how to set objectives and agree the media buying brief. You’ll get to understand media buying jargon and how deals and discounts work in practice. You’ll see how ad avoidance works and how to combat it. You’ll learn about the whole process from target setting to post-evaluation or auditing. Plus, importantly, you’ll go away with many practical ideas you can use.

Course content

  • What great media buying looks like
  • A look at different media buying performance objectives
  • The media buying brief
  • Setting media buying strategies
  • Anatomy of media deals
  • Media buying jargon explained
  • Strategies and tactics to deal with ad avoidance
  • Media buying targeting
  • Discounts and AVBs explained
  • Post-evaluation, media auditors and how to apply learnings
  • Summary – 10 practical ideas for advertisers

Special Offers

Express Lunch at InterContinental Dublin

Three course lunch for €19 available Monday to Friday.

20% off our newly refurbishment meeting room

Receive 20% of our newly refurbishment meeting rooms for a chance to enjoy our new features