Home Events Precision Advertising 23rd August

Precision Advertising 23rd August

Precision advertising is simply any advertising that changes automatically based on information about the user, whether this is related to their behaviour, location or context.

This event is brought to you courtesy of Core Learning

Event Details

Dates
23 August 2018
Venue
Core Learning, 16 Sir John Rogerson's Quay, Dublin 2
Contact Name
Aine Dilleen
Contact Phone
01 6496401
Contact Email

More Information

Data-driven creative brings simple, effective and scalable campaigns by integrating data, machine learning and automation in the creative process.

Combining the two, means being able to efficiently deliver great, relevant and engaging brand content to prospects and customers across all devices and formats.

Who should attend the course?

Marketing Managers, Marketing executives, Advertising Executives, Digital executives.

After the course you will be able to

Understand the setup, technologies and strategies in doing precision/dynamic campaigns

Learning Outcomes

  • How we are fast moving beyond the simple ‘one message fits all’ approach.
  • There are numerous types of precision creative that can be employed to fulfil different functions.
  • The biggest difference in ‘types’ is the difference between prospecting and retargeting precision creative.
  • How Core Media is bringing personalised and optimised campaigns to audiences across multiple channels.
  • The process of streamlining creative production, targeting, and testing for precision creative, retargeting, and non-dynamic digital ads including new IAB LEAN formats.

Level

This is a beginner’s course and the learner does not need to have any prior knowledge of Precision/Dynamic Ad technologies.

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